Becoming someone else isn’t your end goal. When I was younger, I used to look up to women that I admired in business, performing, life (you name it), and I would begin to feel the pressure to become a certain way. I recently heard Julie Solomon say on a podcast, “Tell me what you’re envious of, and I’ll tell you what you should be doing.” Powerful, right? When we want something, we often don’t take the time to pinpoint what we actually want, so we start throwing darts at anything that sounds remotely close to our goal.
Read MoreIf you love your brand but are struggling to give it an authentic voice, these are the tips for you! Whether you’re writing for your own blog or a larger company, some rules of copywriting hold true across the board.
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